Fifth Flavor

CASE STUDY

Client: FIFTH FLAVOR

PROJECT OVERVIEW

AP&Co. was tasked to level-up and find a permanent space for Fifth Flavor, previously being a leading F&B partner at the at the Ripe Market. The brief was to build from the client vision and proposed strategy, a pan-asian eatery that stands out on the Dubai culinary scene

Our process led to the development of a well-defined concept framework and operational model, a detailed menu structure incorporating a variety of food and beverage options, and a strategic plan for expanding the F&B offerings..

CONCEPT

The project kicked off with a concept briefing aimed at aligning with the initial brand vision, proposed concept values, and ethos, as well as target market positioning.

Following this, AP&Co. undertook a comprehensive evaluation of competitors and market trends, extracting insights from the analysis that have been instrumental in defining the concept, establishing core guiding principles, and formulating an operational framework.

The result: Innovatively designed, Fifth Flavor stands out as a hidden culinary gem, promising an unforgettable dining experience. Inside, a seemingly ordinary shop transforms into a captivating dining space through a discreet entrance concealed within a drinks cooler. This minimalist yet inviting environment, accentuated by neutral tones and Asian-themed décor, reflects Fifth Flavor's commitment to immersive culinary journeys.

F&B Menu Development

The menu has been curated by highly acclaimed chef Yunus Emre Aydin and it’s a testament to the diversity of Pan Asian cuisine, offering a selection of dishes that are perfect for sharing and exploring new flavors.

From traditional favorites to innovative creations, each dish is crafted with precision and care, ensuring a memorable dining experience for every guest. And of course, no visit to Fifth Flavor is complete without sampling one of their signature drinks, such as the Iced Tea served in a bag with a straw: an unexpected twist that adds to the restaurant's playful charm.

Interior design & fitout

Fifth Flavor is a hidden culinary gem waiting to be discovered.

What appears to be a simple shop selling Asian food and drinks reveals itself to be much more upon closer inspection.

A fridge serves as the gateway to the main restaurant inviting diners to uncover the hidden treasures that await inside. Beyond the dark corridor lies Fifth Flavor's minimalist yet inviting dining space, characterized by neutral tones, green accents, and shelves adorned with books on Asian cooking and travel.

Launch & Support

AP&Co. took charge of implementing the newly developed menu through on-site team training and launch assistance. This involved introducing the menu and kitchen concept, familiarizing the team with dishes and ingredients, and conducting dish-building training exercises.

Additionally, we provided support during both soft and full launches.

CLIENT FEEDBACK

"Working with AP&Co. was the best decision since it was our first time opening a restaurant, Alex came onboard and took care of everything from A-Z. He is a reliable individual that acts with integrity and professionalism. Alex is solution-focused, highly motivated, and possesses an in-depth understanding of the F&B industry in Dubai, serving as our go-to expert on all matters”

Noor Al Abbasi - Co-owner Fifth Flavor

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