SIMPLE. GENUINE. MEASURABLE

• Identify market gaps

• Create detailed concepts, encompassing secure value preposition and sound financial feasibility

• Collaborate with Michelin level Chefs from the GCC and Europe 

• MOA's coordination 

• Capital investment packages creation, definition and organization

• Goals and objectives propositions for F&B and retail related programs

• Demonstrate economic viability by leveraging activities and events programs 

• Yearly ROI % budgets

• Cashflow structures

• F&B master planning definition for groups or hotels

• Optimal real estate utilization in coordination with property assets for best possible synergies

• Interact with potential operators or third party concept owners to operate in client's assets 

• Build high profile for constantly evolving and innovating dynamic and sustainable F&B and retail programs

• Manage and leverage resources and analysis for programs optimization

• Business basic information

• CAPEX development according to the client's budget

• Payroll proposal

• Income budget

• First year of operation projected monthly P&L

• First year consolidated P&L projection

• 5 years consolidated P&L projection

• Concept brief, story, beliefs, culture, value preposition, experience, target market, price point

• Competitor market analysis

• Marketing & PR direction

• SWOT analysis

• Interior design direction

• Menu direction: food and drinks

• Organizational chart

• Develop location requirement brief

• Identify accurate MEP / technical provisions for restaurant necessity

• Coordination and site visits with developers, landlords and agents

• Lease agreement review and advisory

• Experience client's restaurant

• Develop comprehenisve report focused on operational troubleshooting

• Meet client to present the findings and advise on course of action

• Analyze business based on 4 pillars:

Operational: revenue, sales mix, inventory, FOH and BOH team performance, guest reviews, inventory, breakage

Financial: P&L, cashflow and balance sheet

Commercial: Marketing and PR

Admin: HR and Development programs

• Report irregularities

• Design comprehensive action plan based on findings

*Department Heads support required

• Critical path

• Resource planning and allocation

• Weekly progress report

*Department Heads support required