AP&Co. was contracted to conceptualize the preview of the Abu Dhabi Equestrian Club’s master development by creating a pop up within the premises of the asset. With its Andalusian inspired architecture we have integrated contemporary design elements inspired by the equestrian heritage and Arabian elements. We have also onboarded several homegrown and international brands for activations within the venue such as Trio, Knot, Mara, Beau, Let’s and Ferrari, Creme and more. Our efforts have resulted in daily average footfalls of 3500, with peak days reaching 8500 visitors.